Ep88: Ash Marton - Making the Best First Impression From the Front Gate

The front of your home can bring on the most powerful emotive impression that can entice buyers and tenants to love your home or loath it. Today, we are going to talk about ways you can make the best first impression for buyers and tenants who stand at your front gate. 

Ash Marton is the Director of Ash Marton Realty, a boutique agency servicing the Mornington Peninsula. Ash and his team are a breath of fresh air when it comes to real estate agents. Their marketing style is unique and their approach to selling is highly focused on making things easy for the consumer. A believer in helping the community in both education, support and free daffodil bulbs!

1. When selling a property, why is getting the front of the home picture perfect a high priority?

2. So if we go through the steps where vendors or even landlords could make some small changes without spending a lot of money, how can we improve:

   a. The front fence and gate?

   b. The driveway?

   c.  Plants & weeds?

   d.  Lawn & mulch?

   e.  The porch/verandah?

   f.   The front door/entrance - removing fly screens, painting the door a bold                           colour?

  g. The facade as a whole?

  h. Do we keep security doors or remove them?

  i. Lighting - Garden lighting or around the entrance?

 

3. Say we have two homes in the same street, same features - one looking like a picture out of a magazine using an agent like Ash Marton, the other using a budget agent with no budget for presentation. How much of a time difference can there be between selling each of the properties?

   a. Would it reduce the number of people inspecting the property?

   b. Would the price be markedly different?

   c. What sort of money should clean up most homes to get them market-ready?

4. Should we consider sensory accents - like beautiful smells in the plants, accent lighting in the garden, soothing sounds like water features or wind chimes? Can they help to leave that lasting impression?

5. My big thing is that you have to remember that most buyers will look at 5-6 properties on a Saturday. They will remember a property by one distinct feature - I like the one with the green door, or I like the one with the pool with the sun-baking deck, I like the one with the oversized garage. Whatever it is, you need the distinguishing feature that will make the buyers think longer and be more engaged with the property, meaning they come back for the second or third inspection, and then bid on auction day. Have a small sense of individuality in your presentation. Do you agree?

 

OFFER:

$300 to a charity or school if you list your property or recommend someone to list their property with Ash Marton Realty. 

 

Contact Ash Marton on: 0437 754 372, by email at ash@ashmarton.com.au

or check out their instagram page: Ashmarton Realty.

 

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