Episode 16: Zali Reynolds - Looking at Your Advertising Schedule

Zali Reynolds, from Shelter Real Estate, has come in again to talk to us about what we should be looking for on our sales advertising schedule.

 

When you sign up with an agent, they usually put a dollar figure in the box under the commission which is the maximum the agent is allowed to spend on advertising your property. That figure could be a figure off the top of their head with no care how they will spend that money, but most will likely give you an advertising schedule. We want to know what's worth being on the schedule, and what shouldn't be?

What's the highest amount of money you've seen spent on an advertising schedule?

1. What should you expect on an advertising schedule?

2. What are some of the things that can appear on an advertising schedule that should be questioned?

3. How much should we be spending on advertising?

4. Will I be expected to pay for the advertising upfront?

5. Is print advertising 'dead?'

6. If I decide to go 'off market', rather than spend money on advertising, will that reduce the net of buyers who could be interested in my property?

a) What would a good 'off market' strategy be if I'm on the fence about spending money on advertising?

7. Dee from Carnegie wants to know if she should expect her agent to cover the costs of her advertising?

a) What happens if they haven't sold my property within the exclusive authority period? Do I still have to pay for advertising?

8. I know as a copywriter, some owners think that the agent writes the ads, then they question what are they paying the agent for? The reality is most agents haven't got the English skills to write something succinctly and effective. Being objective, what do you think about agents vs a professional copywriter writing the ads?

9. Are agents still getting rebates from their suppliers for using their services for advertising?

a) what are the laws regarding this?

10. What are editorials?

a) What are the benefits?

b) Do we pay for them?

c) Are they guaranteed?

11. Should we be worried if our agent uses a supplier from overseas to provide them with advertising materials, like retouching photos, videography editing, floorplans, copywriting and brochures?

 https://shelterrealestate.com.au/articles/